How would you start if you want to develop a marketing strategy? This is one of the  common challenges since many businesses know how important digital channels are in today’s world for acquiring new and retaining old customers. Yet, businesses  don’t have an integrated plan to grow and engage their audiences in an effective manner. If your business doesn’t have a plan then you will suffer from many problems and you will lose out to competitors who are more digitally savvy than you are.

Since years, we have been running an informal poll to see how widely used digital marketing strategies are and the results of the research have shown some big improvements over the past years. A few years ago we found that around two-thirds to three-quarters of the businesses did not have a digital marketing plan and now that number has shrunk to 45% in the latest research we did in the year 2020, although that is still quite high. It will shrunk more and the time will come soon when two thirds will be seen using Digital Marketing strategy for their business. Below listed are some of the main reasons why you need a Digital Marketing Strategy in 2020.


· You’re directionless

We found out that companies without a digital strategy in place don’t have a clear strategic goal for what they really want to achieve online be it in terms of gaining new customers or building stronger relationships with the already ones. If you don’t have goals with smart digital marketing objectives the  you likely do not put enough resources into use to reach the goals that you could reach and you don’t evaluate through analytics whether you’re actually achieving those goals or not.

· Your competitors will gain market share

If you are not devoting enough resources to digital marketing or in case you are using an ad-hoc approach with no clearly defined strategies, then your competitors will gain market share and leave you alone in the market where no one would notice your products or services and this is exactly one of the reasons why you need Digital Marketing in 2020.

· You don’t know your online customers well enough

It is often said that digital is a fantastic measurable medium but Google Analytics and similar others will only tell you volumes of visits, not the sentiment of visitors, what they think and you need to use other forms of website user feedback tools to identify your weak points and then address them accordingly. Hence, digital marketing helps you know what your customers are looking for at a particular point of time and so you can pitch them directly.

· Digital doesn’t have enough people or budget

Insufficient resources will be devoted to both planning and executing the online marketing and there is likely to be a lack of specific specialist digital marketing strategy skills which will make it very difficult to respond to competitive threats effectively.

· You’re not agile enough to stay ahead

If you look at the top online brands such as Amazon, Flipkart, Google, Tesco, Zappos, etc. all of them are dynamic- trialing new approaches to gain or keep their online audiences. So in case you don’t catch up with them or are unable to stay ahead, Digital Marketing is the right tool to invest your time, capital and energy in.


The good news is that there are some of the very powerful reasons for creating a digital strategy and transforming your marketing ways which you can use to persuade your colleagues. There is also a lot of experience to witness from how other businesses have integrated digital marketing successfully into their daily marketing activities. Digital Marketing can really do wonders if used in the right way and so, we urge you to get in contact with us in case you’re looking for a top Digital Marketing Company as we provide cost efficient services with guaranteed results.

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